Pedego, an award-winning brand and the largest chain of electric bike stores in North America, announced the appointment of Brian Stech as its new Chief Executive Officer. Stech joins the company with over 20 years of leadership experience in the consumer electronics, mobile, gaming and consumer packaged goods industries with successful global consumer companies such as Vinci Brands, Incipio Group, ZAGG Inc, SteelSeries, Motorola, Mobility Electronics and Ralston Purina Company. 

Most recently, Stech served as CEO of Vinci Brands, a global leader in consumer tech protection, carry and power solutions, where he led the transformation of the business while growing distribution, share of voice, sell-through and market share. Prior to Vinci Brands, Stech served as CEO of Incipio Group, President of ZAGG Inc, and President of SteelSeries, a pioneer in esports and leading manufacturer of gaming peripherals and accessories.

“Growth in the electric bike and micromobility space has been remarkable, and I am thrilled to be joining a pioneer of the industry,” said Stech. “I’m inspired by Pedego’s loyal following and deep relationships with consumers and local communities, made possible by providing differentiated products with an exceptional brand and service experience through their impressive footprint of locally owned stores. I am ecstatic to join Pedego during this exciting time to work with our incredibly talented team, partners, and board to maximize the massive opportunity in front of us,” said Stech. 

Stech is taking over the company’s leadership from Pedego’s co-founder, Don DiCostanzo, who decided to retire from day-to-day responsibilities after 15 years as CEO. “I have spent more than 15 years building Pedego from the ground up and it is time for me to take a step back and make way for the brand to flourish in the next step in its journey. I believe Brian is the perfect person for the job, with his decades of leadership experience across various consumer businesses, and I’m delighted to hand the baton to him. I am grateful for my partners at Verlinvest and the outstanding Board we have assembled. While I’m looking forward to spending time on other projects, I will continue to serve on the Board and support Brian in our collective mission to be the best e-bike brand in the world.” 

Verlinvest Senior Advisor, and member of Pedego’s Board of Directors, Marc-David Bismuth added: “we want to thank Don for all he has done to build Pedego into the outstanding business that it is today, and we’re thrilled that our partnership will continue at the Board level. Brian is a strategic, results-oriented leader with an excellent track record in assembling high-performing teams, growing sales, and scaling brands, and we couldn’t be more excited about what he will bring to Pedego during this next phase of growth.”

About Pedego

Pedego® is an award-winning brand and the largest chain of electric bike stores in North America. These locally-owned stores carry Pedego’s complete line of over 20 electric bike models and accompanying accessories, and are known for offering outstanding customer service through sales, rentals, tours, and maintenance. Backed by an industry-leading 5-year warranty, Pedego’s e-bikes are engineered to provide a superior riding and ownership experience. 

About Verlinvest

Verlinvest is an international, family-backed evergreen investment company. We partner with visionary entrepreneurs who are driving consumer revolutions and building the next generation of category-defining brands that will have a positive impact for years to come. Established in 1995, with offices in Brussels, London, New York, Mumbai, and Singapore, Verlinvest focuses on investing in growth-stage companies in the FMCG, health, consumer technology and lifestyle categories. The company counts brands such as Oatly, Vita Coco, Tony’s Chocolonely, BYJU’s and Hint among our portfolio, alongside alumni Chewy.com, Vitaminwater and Remy Cointreau. For more information: www.verlinvest.com and LinkedIn.

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The EY Entrepreneur of the Year Awards Pacific Southwest honors audacious business leaders whose ambition, courage and ingenuity contribute to the present and future of leadership. The selected finalists were chosen by a panel of independent judges. This competitive business award recognizes high-growth company leaders who excel in six criteria: entrepreneurial leadership, talent management, degree of difficulty, financial performance, societal impact and building a values-based company along with originality, innovation and future plans. In its 35th year, the program recognizes business leaders in over 145 cities throughout 60 countries.

Founded by DiCostanzo in 2008, he brings his serial entrepreneurial spirit and former automotive industry executive experience to the office everyday. His constant ingenuity lights the Pedego culture and livelihood of the company. The innovation and passion for creating high-quality products is what has set the Pedego brand apart from any others. There is a personalized feel and customer-centric approach each and every day that will never be diluted with company growth – as it is the backbone.

Pedego Electric Bikes has created a peer-to-peer bike sharing family with over 200 locally-owned stores around the world, steady sales growth of 44% annually, a highly sought after 5-year warranty and 19 different premium electric bike models to choose from. The company was designed to not only offer premium electric bikes, but to create a community whose reach stretches far beyond the bike. The community connection can be seen in any of Pedego’s independently owned stores. Time after time, customers fall in love with the whole package – from purchasing a bike to making new friends and truly igniting a passion for what the whole Pedego township has to offer. The experience is unmatched anywhere else.

“You are not just buying a fun toy or a new gadget, you are becoming part of a deeply active, unwavering bike community that I am immensely proud to be a part of,”  said Don DiCostanzo, CEO of Pedego Electric Bikes. “Pedego bike owners embody a special charisma and enthusiasm and I am delighted to share this recognition for Entrepreneur of the Year with the family we have created.”

About Pedego® Electric Bikes

Founded in 2008, Pedego® is the leading brand of electric bikes in North America. Pedego is famous for premium quality, five-star local service, and an industry leading five year warranty. A complete line of 19 electric bike models are available at over 200 locally-owned Pedego stores that offer sales, rentals, tours, accessories, and service. Visit www.pedego.com to find a store and try a Pedego.

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The largest private e-bike company in the nation, has seen steady, strategic growth in sales and overall revenue coming off the hitch of the pandemic. Over the past 10 years, Pedego sales increased an average of 44.34%, annually. While the pandemic gave the e-bike business a fast pass in popularity, with rising industry sales 145% in 2020, Pedego is still riding the steady sales climb with their cult following.

The company’s success is attributed to over 200 locally-owned stores around the world, an exclusive 5-year warranty with each bike purchase, a peer-to-peer bike sharing community and a ticket to healthy, outdoor fun. With locally-owned stores expanding the company’s reach, Pedego is creating community upon community with people’s shared love of gathering, being outdoors and riding.

“The Pedego community is one-of-a-kind and we owe our loyal enthusiasts the utmost gratitude as this milestone could not have been achieved without our Pedego family,” said Don DiCostanzo, CEO of Pedego Electric Bikes. “Our Pedego community connection will continue to expand our e-bike footprint with each passing year as we strengthen our voice with motivation, healthy inspiration and a renewed spirit.”

About Pedego® Electric Bikes

Founded in 2008, Pedego® is the leading brand of electric bikes in North America. Pedego is famous for premium quality, five-star local service, and an industry leading five year warranty. A complete line of 18 electric bike models are available at over 200 locally-owned Pedego stores that offer sales, rentals, tours, accessories, and service. Visit www.pedego.com to find a store and try a Pedego.

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NEW BRAUNFELS, Tx. — April 10, 2021—Pedego Electric Bikes, a leading electric bike brand, is now open in New Braunfels at 231 Landa St. Local store owner, Kristen Pokky, invites the community to a grand opening event on Saturday, April 10 from 10 a.m.-5 p.m. for music, food, door prizes and giveaways and to a Palooza event on Sunday, April 11 from 2-7 p.m.

As part of its nationwide “Hello Fun Tour”, the neighborhood Palooza event will feature a group ride from the store to Krause’s Cafe’s beer garden for music, food, drinks and more.

“We are thrilled to celebrate our Pedego community during our grand opening and Palooza events,” said Pokky. “Pedego is focused on connection with others, adventure and simply enjoying the outdoors. We’re excited to see the impact our e-bikes have on people in New Braunfels, and we’re eager to connect with our local community during these two upcoming events.”

This Palooza event is one stop of many on Pedego’s 2021 Hello Fun Tour. With stops in more than 80 communities that are home to Pedego storefronts, the Hello Fun Tour will highlight more than 40 new store openings, adding to the brand’s footprint of over 140 locally-owned locations.

“The Hello Fun Tour is the highlight of our year at Pedego,” said Pedego CEO, Don DiCostanzo. “We love the opportunity to celebrate our communities. This tour is a unique way for us to show our appreciation and to surprise and delight our store owners and customers. Pedego is all about community, connecting with others and enjoying exercise, and the Palooza events embody just that.”

Founded in 2008, Pedego was created to be the best brand of electric bikes, not necessarily the largest. Don DiCostanzo founded Pedego out of a desire to combine quality and style in the e-bike category. Thus, Pedego’s premium, quality bikes were born.

For more information on Pedego Electric Bikes, to find a store or try a Pedego electric bike, visit pedegoelectricbikes.com/new-braunfels.

About Pedego® Electric Bikes

Founded in 2008, Pedego Electric Bikes offers a line of 20 premium quality electric bikes of different styles and colors, suited for the needs of every Pedego customer. Electric bikes are designed to make outdoor exercise easy and convenient for people of all athletic abilities. Created with a vision to be the best brand of electric bikes, the brand has expanded its footprint to more than 140 locally-owned stores nationwide. Visit pedego.com to find a store or try a Pedego electric bike.

Press Contact

Ellie Holt | 229-869-5305
ellie@seesparkgo.com

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